{"id":2289,"date":"2025-08-01T07:18:59","date_gmt":"2025-08-01T07:18:59","guid":{"rendered":"https:\/\/edestilerija.com\/blog\/?p=2289"},"modified":"2026-01-07T17:30:49","modified_gmt":"2026-01-07T17:30:49","slug":"pravila-za-oznacavanje-i-deklaraciju-alkoholnih-pica-vodic-za-proizvodace","status":"publish","type":"post","link":"https:\/\/edestilerija.com\/blog\/pravila-za-oznacavanje-i-deklaraciju-alkoholnih-pica-vodic-za-proizvodace\/","title":{"rendered":"Pravila za ozna\u010davanje i deklaraciju alkoholnih pi\u0107a: Vodi\u010d za proizvo\u0111a\u010de"},"content":{"rendered":"\n<p>U proizvodnji alkoholnih pi\u0107a, kvalitet, receptura i odle\u017eavanje nisu dovoljni da bi proizvod legalno dospeo do potro\u0161a\u010da. <strong>Ozna\u010davanje i deklaracija proizvoda<\/strong> predstavljaju klju\u010dan korak kojim se obezbe\u0111uje uskla\u0111enost sa zakonima, informisanje potro\u0161a\u010da i izgradnja poverenja u brend.<\/p>\n\n\n\n<p>Bez pravilno izra\u0111ene deklaracije, proizvod mo\u017ee biti povu\u010den iz prodaje, ka\u017enjen ili izgubiti \u0161ansu za izvoz. Ovaj blog obja\u0161njava najva\u017enija pravila za ozna\u010davanje alkoholnih pi\u0107a u skladu sa zakonodavstvom Srbije i Evropske unije.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\uddfe \u0160ta je deklaracija i za\u0161to je va\u017ena?<\/h2>\n\n\n\n<p><strong>Deklaracija<\/strong> je skup informacija koje se nalaze na etiketi ili ambala\u017ei alkoholnog pi\u0107a i slu\u017ee da informi\u0161u krajnjeg potro\u0161a\u010da o karakteristikama proizvoda. Ona mora biti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Istinita<\/strong> (ne sme obmanjivati potro\u0161a\u010da)<\/li>\n\n\n\n<li><strong>Jasna i \u010ditljiva<\/strong><\/li>\n\n\n\n<li><strong>U skladu sa zakonom<\/strong><\/li>\n\n\n\n<li><strong>Na jeziku zemlje u kojoj se prodaje<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 Obavezni elementi deklaracije alkoholnih pi\u0107a<\/h2>\n\n\n\n<p>U Srbiji (i po EU propisima), slede\u0107i podaci su <strong>obavezni<\/strong> za sva alkoholna pi\u0107a koja se stavljaju u promet:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Naziv proizvoda<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mora jasno ozna\u010diti vrstu pi\u0107a: npr. <em>&#8220;Rakija od \u0161ljive&#8221;<\/em>, <em>&#8220;Vo\u0107na rakija&#8221;<\/em>, <em>&#8220;Vinjak&#8221;<\/em>, <em>&#8220;Gin&#8221;<\/em>, <em>&#8220;Viski&#8221;<\/em><\/li>\n\n\n\n<li>Ne sme biti zbunjuju\u0107i ili la\u017eno predstavljen<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Procenat alkohola (ABV)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mora biti izra\u017een u volumenskim procentima (npr. <strong>40% vol.<\/strong>)<\/li>\n\n\n\n<li>Dozvoljeno odstupanje je \u00b10,3% vol za jaka alkoholna pi\u0107a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Neto koli\u010dina<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Izra\u017eena u litrima, mililitrima (npr. 0,7 L, 500 ml)<\/li>\n\n\n\n<li>Mora biti jasno vidljiva i \u010ditko od\u0161tampana<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Naziv i adresa proizvo\u0111a\u010da \/ punioni\u010dara<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pun naziv pravnog lica, uklju\u010duju\u0107i sedi\u0161te (npr. \u201eDestilerija Petrovi\u0107 d.o.o., Kraljevo, Srbija\u201c)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Zemlja porekla<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obavezna kod proizvoda koji se izvoze ili uvoze<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Serijski broj \/ lot<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Omogu\u0107ava sledljivost u slu\u010daju reklamacija ili inspekcijskog nadzora<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Datum punjenja<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nije obavezno za alkoholna pi\u0107a sa sadr\u017eajem alkohola preko 10% vol, ali je preporu\u010deno<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. <strong>Deklaracija alergena (ako ih ima)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ako je u proizvodnji kori\u0161\u0107en, npr. <em>sumpor-dioksid<\/em> (kod aromatizovanih pi\u0107a, vinjaka, likera)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u26a0\ufe0f Posebna pravila i zabrane<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u274c Zabrane u ozna\u010davanju:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zabranjeno je navoditi <strong>lekovita svojstva<\/strong>, kao i tvrdnje tipa: <em>&#8220;le\u010di&#8221;, &#8220;pobolj\u0161ava zdravlje&#8221;<\/em>, itd.<\/li>\n\n\n\n<li>Nije dozvoljeno kori\u0161\u0107enje <strong>dece, trudnica<\/strong> ili drugih osetljivih grupa u vizuelnom identitetu<\/li>\n\n\n\n<li>Ne sme se isticati &#8220;bezalkoholno&#8221; za pi\u0107a sa preko 1,2% alkohola<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udff7\ufe0f Dobrovoljni elementi (mogu biti korisni za marketing)<\/h2>\n\n\n\n<p>Iako nisu zakonski obavezni, slede\u0107i elementi \u010desto se koriste za ja\u010danje brenda i informisanje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vrsta buradi i trajanje odle\u017eavanja<\/strong> (npr. \u201e3 godine u hrastovim buradima\u201c)<\/li>\n\n\n\n<li><strong>Geografska oznaka<\/strong> (npr. \u201eRakija iz Ose\u010dine\u201c \u2013 uz uskla\u0111enost sa GI pravilima)<\/li>\n\n\n\n<li><strong>Tradicionalni izrazi<\/strong> (npr. \u201eprepe\u010denica\u201c, \u201edoma\u0107a rakija\u201c \u2013 uz odgovaraju\u0107e uslove)<\/li>\n\n\n\n<li><strong>Organolepti\u010dki opis<\/strong> \u2013 tonovi, note, miris, boja<\/li>\n\n\n\n<li><strong>Savet za serviranje ili konzumaciju<\/strong> (npr. \u201eNajbolje poslu\u017eiti na 16\u201318\u00b0C\u201c)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udccb Propisi i standardi koji se primenjuju<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">U Srbiji:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zakon o bezbednosti hrane<\/strong><\/li>\n\n\n\n<li><strong>Zakon o jakim alkoholnim pi\u0107ima<\/strong><\/li>\n\n\n\n<li><strong>Pravilnik o deklarisanju, ozna\u010davanju i reklamiranju hrane<\/strong><\/li>\n\n\n\n<li><strong>Pravilnik o jakim alkoholnim pi\u0107ima (Sl. glasnik RS 52\/2019)<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">U EU (va\u017eno za izvoz):<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EU <strong>Regulativa (EU) 2019\/787<\/strong> \u2013 o definiciji, ozna\u010davanju i za\u0161titi jakih alkoholnih pi\u0107a<\/li>\n\n\n\n<li>EU <strong>Regulativa (EU) 1169\/2011<\/strong> \u2013 o informisanju potro\u0161a\u010da o hrani<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udde0 Prakti\u010dni saveti za destilerije<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2714\ufe0f <strong>Konzultujte tehnologa i pravnika<\/strong> pre dizajniranja etikete<\/li>\n\n\n\n<li>\u2714\ufe0f <strong>Koristite standardizovane \u0161ablone<\/strong> za deklaraciju<\/li>\n\n\n\n<li>\u2714\ufe0f <strong>A\u017eurirajte etiketu<\/strong> pri svakoj izmeni sastava, sirovina ili adrese firme<\/li>\n\n\n\n<li>\u2714\ufe0f <strong>Testirajte etiketu<\/strong> u odnosu na vidljivost, kontrast i otpornost u realnim uslovima (vlaga, transport, hla\u0111enje)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcf2 Kako vam <a href=\"https:\/\/edestilerija.com\" data-type=\"link\" data-id=\"https:\/\/edestilerija.com\">eDestilerija.com<\/a> mo\u017ee pomo\u0107i?<\/h2>\n\n\n\n<p>Uz sve kompleksnosti zakonodavstva, gre\u0161ke u deklaraciji mogu biti skupe. Zato aplikacija <strong><a href=\"https:\/\/edestilerija.com\" data-type=\"link\" data-id=\"https:\/\/edestilerija.com\">eDestilerija.com<\/a><\/strong> pru\u017ea korisnicima <strong>automatski generisane deklaracije<\/strong>, uskla\u0111ene sa zakonima Srbije i EU.<\/p>\n\n\n\n<p>\ud83d\udcbc Pomo\u0107u eDestilerije mo\u017eete:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brzo generisati deklaraciju za svaki proizvod iz baze<\/li>\n\n\n\n<li>Pratiti izmene serija, alkohola i koli\u010dina<\/li>\n\n\n\n<li>Dobiti upozorenje ako ne\u0161to nije uskla\u0111eno sa zakonima<\/li>\n\n\n\n<li>\u010cuvati sve verzije etiketa i deklaracija na jednom mestu<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udde9 <strong>Digitalna administracija = manje gre\u0161aka, br\u017ea priprema za tr\u017ei\u0161te, sigurniji izvoz.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Zaklju\u010dak<\/h2>\n\n\n\n<p>Deklaracija nije samo formalnost \u2013 to je obavezan, zakonski propisan element koji \u0161titi potro\u0161a\u010da, ali i gradi poverenje u va\u0161 brend. Precizno i jasno ozna\u010davanje alkoholnih pi\u0107a je znak profesionalizma i odgovornosti. Kori\u0161\u0107enjem alata kao \u0161to je <strong><a href=\"https:\/\/edestilerija.com\" data-type=\"link\" data-id=\"https:\/\/edestilerija.com\">eDestilerija.com<\/a><\/strong>, destilerije mogu u\u0161tedeti vreme, izbe\u0107i gre\u0161ke i fokusirati se na ono \u0161to najbolje znaju \u2013 proizvodnju vrhunskog pi\u0107a.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U proizvodnji alkoholnih pi\u0107a, kvalitet, receptura i odle\u017eavanje nisu dovoljni da bi proizvod legalno dospeo do potro\u0161a\u010da. Ozna\u010davanje i deklaracija proizvoda predstavljaju klju\u010dan korak kojim se obezbe\u0111uje uskla\u0111enost sa zakonima, informisanje potro\u0161a\u010da i izgradnja poverenja u brend. Bez pravilno izra\u0111ene deklaracije, proizvod mo\u017ee biti povu\u010den iz prodaje, ka\u017enjen ili izgubiti \u0161ansu za izvoz. Ovaj blog [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[52,12,53],"class_list":["post-2289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-deklaracija-rakije","tag-edestilerija","tag-kako-oznaciti-rakiju-pravilno"],"jetpack_featured_media_url":"https:\/\/edestilerija.com\/blog\/wp-content\/uploads\/2025\/08\/deklaracije.jpg","uagb_featured_image_src":{"full":["https:\/\/edestilerija.com\/blog\/wp-content\/uploads\/2025\/08\/deklaracije.jpg",1400,787,false],"thumbnail":["https:\/\/edestilerija.com\/blog\/wp-content\/uploads\/2025\/08\/deklaracije-150x150.jpg",150,150,true],"medium":["https:\/\/edestilerija.com\/blog\/wp-content\/uploads\/2025\/08\/deklaracije-300x169.jpg",300,169,true],"medium_large":["https:\/\/edestilerija.com\/blog\/wp-content\/uploads\/2025\/08\/deklaracije-768x432.jpg",768,432,true],"large":["https:\/\/edestilerija.com\/blog\/wp-content\/uploads\/2025\/08\/deklaracije-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/edestilerija.com\/blog\/wp-content\/uploads\/2025\/08\/deklaracije.jpg",1400,787,false],"2048x2048":["https:\/\/edestilerija.com\/blog\/wp-content\/uploads\/2025\/08\/deklaracije.jpg",1400,787,false]},"uagb_author_info":{"display_name":"edist_blog","author_link":"https:\/\/edestilerija.com\/blog\/author\/edist_blog\/"},"uagb_comment_info":0,"uagb_excerpt":"U proizvodnji alkoholnih pi\u0107a, kvalitet, receptura i odle\u017eavanje nisu dovoljni da bi proizvod legalno dospeo do potro\u0161a\u010da. Ozna\u010davanje i deklaracija proizvoda predstavljaju klju\u010dan korak kojim se obezbe\u0111uje uskla\u0111enost sa zakonima, informisanje potro\u0161a\u010da i izgradnja poverenja u brend. Bez pravilno izra\u0111ene deklaracije, proizvod mo\u017ee biti povu\u010den iz prodaje, ka\u017enjen ili izgubiti \u0161ansu za izvoz. 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